What’s old is new again: Rethinking classic payer investment models for health IT

Source: MedCityNews

Image: GettyImages

Healthcare has seen a boom in sexy new “killer apps” that have drawn a lot of attention from payer organizations seeking to advance their health IT investment strategies. Many have opened innovation centers or spawned new sister organizations to evaluate, invest in, and market new innovations venture-capitalist style. This is all well and good but typically makes for better PR than ROI.

Perhaps, amid so much hype, it is a good time to revisit a couple of classic, less sexy, health IT investment strategies that can – if executed with discipline – reduce risk, add higher margin revenue and accelerate progress on strategic goals like patient experience, expedited billing and collection, and improved member population health.

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